PROJECT DETAILS

All-Star Weekend isn’t just for the All-Stars — it’s also for the fans. For the families. For everybody who loves basketball. We got to show Charlotte that adidas and Rack Room are here for them, and create an amazing experience that makes everyone feel like an All-Star. We showcased how adidas speaks to and about athletes. In a celebration of sport, they’ll tap into their inner creator in a distinctly adidas way.

The creator lab: outfitted with consumer customization and live street art. Featuring local street artist, Marcus Kiser, we curated a live art show from a hometown creator. Marcus customized and painted a large transparent backboard placed in the front of the store. This backboard art piece was raffled off to a lucky consumer, as well as game tickets and vintage player jerseys.

Project produced in collaboration with HAPPYLUCKY.