PROJECT DETAILS

PARE creates the perfect match by connecting home buyers and sellers with the best real estate agents based on their location, design aesthetic, and communication styles. So you can feel right at home from your first showing to the final close. Sophia Rosenberg of PDX Inspired came up with the golden idea of a “match.com” like service for home buyers and sellers. This service connects buyers and sellers looking for the perfect home across the nation. The branding represents this idea by building a heart out from the two map pings that come together making the perfect PARE. The system includes a word mark, icon, color and type system needed to create the warm welcoming brand Sophia was going for.

The result: a clean and clear website that brings a solution driven process to bring people together—leaving people asking “why didn’t anyone think of this before?”